The Dhamani Jewels Group announced the launch of the flagship store of its brand ‘Dusoul’ – Jewelry with soul at Mall of The Emirates.
‘Dusoul’ – Jewelry with soul, is an affordable luxury jewelry brand that encompasses the Modern, Aspirational, Inquisitive and Ever Evolving Spirit of Dubai, UAE. The Dusoul Hallmark Icon is inspired by the natural elements of Sun, Sea, Sand and Stars. Dusoul showcases a unique mix of in-house developed and designed collections and a mix of renowned international Brands.
Dusoul is aimed at the aspirational and inspirational millennial generation. It is envisaged as a passionately crafted jewelry brand, born from the desire to develop collections with a more accessible price point whilst ensuring that the key components of the Dhamani group, quality, craftsmanship and design, are retained.
‘Dusoul’ welcome at their boutiques Atlantis- the Palm, Nakheel Mall- the Palm, Mirdif City Centre & Mall of The Emirates.