Toys “R” Us first retailer in the region to introduce Scan & Go across its 13 stores

Toy retailer also set to open new store at Festival Plaza later this year and unveils the must-have toys this holiday season

 As part of its commitment to provide customers a better shopping experience, Toys “R” Us today announced that it has fully implemented its Scan & Go feature across all 13 stores in the UAE.


The initiative from the Al-Futtaim company makes it the first toy retailer in the region to implement the Scan & Go feature which is designed to offer customers a simpler, faster and more convenient shopping experience. With the Scan & Go feature customers can simply visit their preferred Toys “R” Us store, scan barcodes of the products they want to purchase and then pay for them through their mobile device using their credit card or any form of digital payment options instead of standing in line at the checkout.

Régis Schultz, President of Retail at Al-Futtaim

Régis Schultz, President of Retail at Al-Futtaim, commented “Toys “R” Us has been operating in the UAE for over 25 years. In that time, we have gathered a huge amount of insight into customer shopping trends. What customers are buying and children’s playing habits are having a major impact on how toy retailers operate today. What they want to shop, where they want to shop and how they want to shop are all key elements that affect the business decisions we make. As such, we have put ourselves in the shoes of our customers and relooked at our business. The launch of the Scan & Go feature is the first milestone of many in enhancing our customers’ experience and catering to the evolving tastes of toy consumers.”

 The introduction of the Scan & Go feature also coincided with the launch of a refreshed new website for the toy retailer with thousands of new and exciting products from educational to adventurous and more.

As part of its plans to be even closer to its customers, Toys “R” Us will, later this year, open its 14th store in the UAE located at Festival Plaza – a 78,500 square metre site, which forms part of the Jebel Ali Development mixed-use master-planned community.

The toy retailer also revealed its Holiday Hot Toys list just in time for the upcoming festive season. The list of the hottest toys offers outstanding value in quality, price and entertainment and includes some of the most exciting and innovative toys of the year that make up the ultimate festive surprise for any kid.

Jonathan Watts, General Manager of Toys R Us_1

Jonathan Watts, General Manager of Toys “R” Us, said, “This year we’re giving parents an exclusive review on what will help make their kids’ dreams come true. The list of hottest toys includes some of the most exciting and innovative toys of the year which will be sure to top any kid’s wish list. The hot toys list cater to a growing trend from parents looking to purchase and invest in educational toys that aid cognitive development in their children and includes the latest must-haves including Frozen II, LOL Surprise OMG dolls, The new Barbie Travel Dream plane, Myla Magical Unicorn, Hairdorables and Owleez along with many more.”

Following are the Hot Toys representing the best new toys for the holiday season. The list represents toys for children of all age groups.




Items on the Hot Toy List are available across all Toys “R” Us stores in the UAE. For more information, please visit or


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