Prepare to get your mind blown as Barasti brings Bud Light’s epic House of Whatever concept to Dubai. Packed with ever changing interactive experiences, impromptu parties and amazing drinks deals, it’s guaranteed to be the most exciting and unpredictable destination in the region, this summer.
Barasti has been pushing boundaries in the region for well over a decade and is set to pull off something unprecedented this summer with the House of Whatever, launched on the 7th of June and will run until the 28th of September, promising almost four months of spontaneity.
“Expect the unexpected” is pretty much the mantra, with a line-up of exciting, unpredictable and jaw-dropping experiences, giveaways and parties coming to the House of Whatever. Will you get whisked away on an impromptu staycation, enter a full-blown foam party, get the chance to see one of your favourite acts perform live (for free!), get your groove on at a silent disco, rub shoulders with a celebrity, or be taking home some incredible giveaways… who knows, but come Ready For Whatever!
One thing’s for sure – the line-up of performances, activations and giveaways will remain top secret – meaning you’ve got to BE there or be prepared to experience the ultimate FOMO.
Bud Light’s unique ‘House of Whatever’ activation has previously popped up in multiple locations across the US, and most famously gained world-wide recognition when it threw the epic invite-only ‘House of Whatever’ party for the Super Bowl XLVIII in 2015. Famous for surprising guests with celebrity appearances, money-can’t-buy experiences and insane giveaways – this is both a unique activation and a game changer for the region.
While the beach bar won’t divulge many details on what to expect this summer, Phil Hardie, Assistant Director Food and Beverage at the Mina Seyahi Complex said: “Barasti’s House of Whatever is going to offer a spur-of-the-moment impromptu nature, with pop-up performances and plenty of memorable experiences and stunts that you have to see to believe.
Our mission is to be the most talked-about experience that has ever happened in the region. Mark my words, this is going to be a disruptive experience that will shock, awe and excite the masses.”
So, are you Ready for Whatever?