Central Hotels Supports the ‘Pink’ Campaign

October is the international Breast Cancer Awareness month.  In their bid to support the campaign First Central Hotel Suites, Royal Central Hotel The Palm and Canal Central Hotel Business Bay are organising various activities across the properties throughout the month to spread awareness about the illness.

Pink Campaign

Ammar Kanaan, Group General Manager of Central Hotels, stated, “As part of our corporate social responsibility (CSR) policy we are committed support the Breast Cancer Awareness campaign and other such meaningful initiatives. We want to encourage all our guests to participate in this cause by increasing the understanding about how the early detection of the disease can save lives. The first step starts by uniting in action and we have our team of volunteers who are working together to communicate the message through simple activities or conversations on social media as well as direct interaction with guests.”

Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer. Mortality rates have decreased 39% since the late 1980s, five-year survival rates are better than 90% with early detection, and treatments and surgical techniques have improved dramatically. Today patients and survivors can live a better and healthier life due to the development of the latest treatments and therapies.


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