PULLMAN Partners with pret a cover™ buyers lane LAUNCHed “ARTIST PLAYGROUND” REAFFIRMing its’ COMMITMENT TO the ARTs

Pullman, the in-style upper upscale brand of AccorHotels, reaffirms its commitment to the arts with the launch of Artist Playground galleries in partnership with Islamic Fashion & Design Council (IFDC) in an official launch of the week-long event until April 2nd, 2018 at Pret A Cover Buyers Lane, City Walk, Dubai.

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Pullman, in support of the global art and design community, raises its commitment to the arts through their own galleries called Artist Playground in collaboration with IFDC, the world’s leading modest fashion and arts organization. Unique art galleries built in the hotel lobbies allow art enthusiasts to enjoy daily social connections as the new galleries promise a creative calendar filled with exhibits, showcase series, and intriguing guest appearances. This is also designed to yield strong business development opportunities for the diverse creative talent which is growing in the Middle East region. This creative initiative accurately and consistently reflects the world of the Pullman brand and its “Our World is your Playground” philosophy.

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The hotel group’s event partnership with Pret-A-Cover™ Buyers Lane brings new possibilities to artists who were selected to showcase at the event’s official launch of the galleries as well as a replication of the galleries within the hotel lobbies. These installations  has drawn the interests of creatives, art enthusiasts and aficionado’s as a prelude to the exciting opportunities which  continues through this unique ongoing initiative.

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“The partnership with IFDC is meaningful in that we are jointly focused on the development and success of creative talent. Artist Playground will be positioned as a special set of galleries where progress will be defined by effective strategies and immersive showcases. The innovative vision shared with IFDC and reflected in the upcoming revolutionary Pret-A-Cover™ Buyers Lane event is the direction we hope to inspire in all”, said Lilian Roten, Vice President, Brand Management, Pullman.

“We are proud of the role we play in the Artists Playground partnership, which spans to a few areas, and includes seeking and nurturing design talent from the region, who we will invest in to develop greater opportunities for. This applies to artists and extends to designers, who we believe can work closely with artists to develop powerful creative work which we can support in positioning with effective business outcomes”, said Alia Khan, Chairwoman of IFDC.

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