The creative collection under the spotlight at the International Art Fair
For the third consecutive year, Piaget was present at Art Dubai where the Luxury Swiss watchmaker and jeweler showcased its High Jewellery and Watches collection; Sunlight Journey.
Held between the 21st and 24th of March at the Madinat Jumeirah, Art Dubai features artists and galleries from both emerging art scenes and established centers thus making it the ideal meeting point of the international art world.
Commenting on Piaget’s participation in the fair, Chabi Nouri, CEO of Piaget said, “Art Dubai is one of the most established art fairs in the world and Piaget is proud to be a part of it and support local talents. At the Maison Piaget, we aim to imagine daring creations using our history and heritage, which highlight our unique DNA. We share this passion for creativity, innovation and art-de-vivre with Art Dubai, making it the ultimate platform for us to showcase our savoir faire throughout the ‘Sunlight Journey’ collection.”
Piaget’s ‘Sunlight Journey’ collection draws inspiration from the scenic beauty of the Amalfi Coast. A land of fire, volcanoes, and azure blue seas; a land bathed in light, a land where the natural elements unite with strength and passion. A land rich in culture and artistic expressions; a land of exchanges and sharing, where life itself is regarded as an intense and refined work of art, echoing the ‘art of living’ locations so greatly prized by the Piaget Society. A literal journey, the collection takes connoisseurs through different parts of the day enchantingly titled Secrets of the dawn, Midday festival and Nightfall celebration. Each time of day produces its own light and distinctive vibe, in which jewellery and watchmaking creations bloom in dazzling colors through the use of exceptional gems such as blue sapphires and yellow diamonds.
Piaget supports local talent
During Art Dubai 2017, Piaget has signed with The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum a partnership to run a competition challenging UAE-based artists and designers to deliver an art installation based on the theme ‘Sunny Side of Life’ that would be displayed at the Piaget Lounge during Art Dubai 2018. The collaboration echoes the commitment of both organizations to nurture the UAE’s flourishing arts movement and provide upcoming artists with a platform to take their creativity to new heights. Emirati artist and interior designer, Jawaher Al Khayyal’s interactive installation ‘Summer Muse’ was picked as the winning project. Inspired by the “Life is a party” cuff from the High Jewelry collection, Summer Muse imagined the charismatic personality of an elegant woman, dressed in a beautiful gown and embellished in jewels, radiating at a poolside party on a summer evening; the perfect embodiment of the Piaget woman.