Dubai has long made a name for itself as a global shopping destination with landmark malls, retail districts and festivals galore. But, in more recent times, a new bevy of indie fashion retailers – combining fresh concepts, a penchant for design and a keen-eye for cultivating new tastes – are building the city’s credentials as a global style mecca as well.
Now, enters renowned style maker and fashion designer Preeti Chandra, with a new concept boutique: Love Shop Pray, to usher in a path to fulfilling shopping. Just what Dubai needs!
Love Shop Pray is set to become the new nexus of Dubai’s fashion, art and design community, and, most importantly, rewrite the rulebook for globally-inspired fashion and eclectic style, and, yes, champion a new way to shop.
That’s why the boutique will carry only limited editions and special collaboration merchandise, a selection of coveted names, under-the-radar talent and artisanal market finds, reflecting contemporary avant-garde, boho chic and neo classic aesthetics – all curated by Preeti Chandra herself.
Love Shop Pray is the only place in Dubai to find a pair of L.A. designer jeans, a bejeweled top from Italy, handmade earrings from Capri, an artisanal perfume from Paris, and earthy home décor from India, all pieces beautifully crafted, equal parts cool and timeless. And that’s the way to make style-savvy local fashionistas and global travelers feel truly fulfilled.
“We enter the retail scene at a time of great many changes, and we feel strongly that our take on global style, relevant aesthetic, individuality, and dashes of quirkiness will resonate and appeal to the senses of seasoned, savvy shoppers from all over the world,” said Preeti Chandra, the founder of Love Shop Pray.
Preeti started her fashion career in New York in 1996, and struck out the same year when she launched her eponymous label on her return to India. She created a fresh and consistent aesthetic of simple and easy structured cuts, with the undertone of a gypsy-like feminine spirit, perfectly suited to the millennial women of today, and successfully exported this aesthetic from New Delhi to the US, Italy, Greece, Portugal, Spain, France, Singapore, Hong Kong, Jeddah, Riyadh, Beirut and Dubai.
Love Shop Pray is located on Al Wasl Road and has opened its doors on April 12th.
Fear of missing out on new collections and styles? Follow Love Shop Pray on Instagram @LoveShopPrayDubai.