Prominent Emirati Designer Sara Al Madani Opens London Modest Fashion Week

Celebrated Emirati Fashion Designer and Entrepreneur Sara Al Madani opened the first show of the London Modest Fashion Week by Haute Elan, featuring her latest collection ‘Soldier Girl’, alongside 40 emerging local and international designers. The fashion show took place in February 2017 at the Saatchi Gallery, London in the presence of around 2000 attendees.

“This was my first experience in London and with Modest Fashion, and I was delighted to be invited to open the Modest Fashion Week. It was an amazing way to showcase what the Middle East has to offer, and broaden the reach of our culture internationally through the universal platform of Fashion.” , commented Sara Al Madani

The London Modest Fashion Week was a first of its kind event hosted by Haute Elan, an online platform for Modest wear with over 200 brands. The event saw guests from diverse backgrounds and faiths come together to raise awareness, highlighting that faith can be fashionable.

Sara’s debut at the first London Modest Fashion Week featured her new collection ‘Soldier Girl’, a series of Abayas designed with contrasts of femininity and strength. Sara Al Madani Fashion design is available at Rouge Couture Boutique and at


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