Mall of the Emirates announces 6th edition of ‘World of Fashion’  

  • Featuring global beauty influencer, Huda Kattan
  • Welcoming international style bloggers Aimee Song and Sazan Hendrix
  • Presenting Fall/Winter 2016 runway shows by leading fashion houses
  • Inviting visitors into an immersive pop up installation, ‘House of Bazaar’
  • Making its regional debut, Los Angeles-based Simply Stylist conference, October 13

 Mall of the Emirates—the region’s first shopping resort and flagship luxury destination—launches its much-awaited annual fashion event ‘World of Fashion’, from October 11 – 15, 2016. Bigger than ever, this season promises to deliver a spectrum of great fashion moments.

Style savvy visitors were treated to the sixth edition’s schedule of events which included: an exclusive appearance from world-famous beauty influencer Huda Kattan; international style and fashion bloggers Aimee Song and Sazan Hendrix; the first Simply Stylist international conference in the region; much anticipated runway shows showcasing global luxury brands; ‘House of Bazaar’ lifestyle pop up experience, among many more fashion themed events and exclusive luxury offerings.

Majid Al Futtaim’s flagship luxury destination is the gateway to style and beauty revealing the latest collections from the world’s leading fashion houses. Celebrating Autumn/Winter ’16 collections shown in Paris, London, Milan and New York, the mall’s schedule of events will highlight key seasonal trends including zesty colour palettes, rich velvets, pinstripe suiting, grey plaid, metal detailing as well as statement accessories and more.

World of Fashion 2016 will feature a series of exclusive events:

House of Bazaar, October 11 -15

After a celebrated introduction in 2015, World of Fashion  featured the unique House of Bazaar experience for a second year. With the opening  on 11th October visitors were invited to enter a beautiful pop up house installation and fully immersed themselves into a guided journey of fashion, design, beauty and art. Inside the most fashionable residence in town, the carefully curated, distinct rooms are home to leading industry experts whom offer guests an insightful and inspirational look into their creative space:

‘The Gallery’ features an art space with a specially created studio exhibition by artist Amir H. Fallah.

Experience cutting-edge culinary presentations by lifestyle and food editors in the ‘The Wellness Retreat’

‘The Closet’ reveals the latest key buys in fashion, bags, shoes and accessories hosted by style consultant Rosemin Manji and fashion editors.

‘The Boudoir’ in partnership with Chanel, features a private feminine beauty room offering beauty guidance by Toni Malt, official makeup artist for Chanel Middle East, for the ultimate flawless look.

In the Bazaar Garden, guests  meet and mingle while waiting for a guided tour, while at night, the House of Bazaar will transform into a chic show space hosting intimate fashion presentations.

The House of Bazaar is located in the mall’s Central Galleria from October 10 to 15 – open to the public on October 14 and 15.

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Exclusive Q&A session with Huda Kattan, October 12

Sure to be a hugely popular event, Mall of the Emirates  hosted a Q&A session with global beauty influencer and entrepreneur Huda Kattan, who  shared her famous tips for flawless looks as well as anecdotes on her incredible journey that lead her to build a beauty empire, at the mall’s Central Galleria on October 12, from 8 to 9pm.

Simply Stylist with Aimee Song and Sazan Hendrix, October 13

Coming to the region for the first time exclusively at Mall of the Emirates ‘Simply Stylist’ Do What You Love Fashion and Beauty Conference from Los Angeles,  designed to connect career-minded fashion followers and beauty lovers with experts in their field. The conference was helpful for people keen to build their social media profiles, budding bloggers with editorial aspirations, or anyone with styling ambitions. Headlining the Simply Stylist panel were leading US bloggers Aimee Song and Sazan Hendrix along with other international and regional insiders.

Known for her chic aesthetic by mixing textures, patterns and colours influenced by architecture and interior design, Aimee Song runs one of the world’s largest fashion sites, Song of Style. Aimee brings invaluable insights to the table working with some of the most venerable global brands. Aimee was most recently included in the Business of Fashion’s prestigious BOF 500, a professional index of influencers who shape the global fashion industry, as well as named one of Forbes 30 under 30. Aimee’s social media influence is unarguable, with almost 4 million Instagram followers and 1 million Facebook fans.

Digital media influencer and fashion/beauty/lifestyle icon, Sazan Hendrix of Sazan.me is one of the most recognizable and leading young beauty entrepreneurs in the blogging world today. With nearly one million loyal followers across her platforms in addition to the millions of views on her blog and YouTube channel, Sazan embodies an on-trend and chic style, by wearing, working and collaborating with some of the biggest fashion names and brands in the world including Target, Dior, Sephora, Neiman Marcus, and many others. As an exclusive digital media ambassador for Maybelline, alongside celebrity ambassador, model Gigi Hadid, her knowledge of how to build a personal brand and business is priceless.

Simply Stylist was on October 13, at Kempinski Hotel Mall of the Emirates, from 10 am to 6pm.

“World of Fashion has evolved over six years to become one of the most anticipated events on Dubai’s fashion calendar. Following our vision of creating great moments for everyone, everyday, we have curated a rich programme for Autumn/Winter ‘16 that has all the trademarks of Mall of the Emirates as the home of fashion and luxury including first time experiences, international guest appearances, runway shows from the world’s leading fashion houses and luxury offerings. It is with great excitement that we open our doors to an exciting month of style events celebrating the season,” said Hussain Moosa, Associate Director for Mall of the Emirates.

Throughout the Autumn/Winter ‘16 campaign, until October 31, mall visitors shopping in participating fashion stores will have the opportunity to win AED10,000 every day. What’s more at the end of the A/W ’16 campaign, a special ‘great moments prize’ worth AED50,000 will be awarded to one lucky shopper.

As Mall of the Emirates gears up for another incredible first-time fashion experience stay tuned to the mall’s social media pages for further information: www.malloftheemirates.com or www.facebook.com/MalloftheEmirates

 

 

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