The Febreze Glass House Challenge proves to special guests Hatoon Kadi and Chef Osama El-Sayed that Febreze does not mask odours but truly eliminates them, leaving behind a subtle fragrance and transforming homes from Smelly to Smiley!
Dubai, March 14th, Monday: Saudi Comedian Hatoon Kadi and renowned master Chef, Osama El Sayed, took the Febreze Glass House Challenge to fight off the Middle East’s toughest household odours at a press event here in Dubai. A recent survey run by Febreze, revealed that the smell of ‘Keshna’ (a combination of fried onions, garlic, ginger and spices used as a base in popular Saudi dishes) is considered by the people in the region as the toughest and most common household odour. Febreze invited Hatoon and Chef Osama to take on the Febreze Glass House Challenge and prove the superiority of Febreze against ‘Keshna’ in the ultimate battle against household odours!
Set up in the heart of Dubai’s THE BEACH by Meraas the Febreze Glass House was the perfect stage to fight the Middle East’s most persistent household odours. The day started with Chef Osama cooking up a delicious mixture of ‘Keshna’ to create the smells of garlic and onions within the Glass House. After having filled the house with pungent ‘Keshna’ smells, Hatoon and Chef Osama along with Pieter Hommez, R&D expert at P&G, put Febreze to the test.
Febreze proved to be up to the challenge as it not only eliminated the pungent odour as opposed to simply masking the odour, but it also left behind a fresh fragrance. Leading Saudi comedian Hatoon was invited as special guest into the house to experience the freshness first hand for herself. Speaking on her experience, Hatoon commented, “Having entered the Glass House and on taking in the freshness, I was convinced I was in a beautiful garden or a luxurious spa. The fragrance and aroma was subtle, not overpowering and a genuine treat! I would have never guessed that it was a room filled with garlic, onions and Keshna odours. Febreze didn’t just mask the odours, but completely eliminated them!”
Chef Osama El-Sayed went on to add, “As an experienced chef I can tell you that food, once cooked normally, smells great! But the odours they create while being cooked can be quite pungent and unpleasant. Be it cooking fish, onions, garlic or even ‘Keshna’ the Febreze Glass House Challenge proved today that Febreze can truly eliminate the toughest household odours!”
The different types of essence in Febreze are:
- Febreze Jasmine Aerosol
- Febreze Morning Dew Jaguar
- Febreze Ocean & Wind Aerosol
- Febreze Sandalwood Aerosol
- Febreze Vanilla Essence Aerosol
Febreze Fabric Refresher eliminates odours trapped in fabrics, leaving behind nothing but freshness. Works great to keep fabrics fresh and odour free, and is safe on virtually all fabrics. Use daily on fabrics that get a lot of high traffic and odours (furniture, dog beds, gym bags, hampers). Start off every day freshening your bedding/sheets to refresh after you make your bed. Incorporate into your weekly cleaning routine to add a burst of freshness in every room. Also available in Antimicrobial and Allergen Reducer Fabric Spray, in addition to 2.8 oz travel-size Febreze To Go bottles.
Take care of odours in your air. Febreze Air Effects seeks out and eliminates odours in the air and leaves behind a light, fresh scent. Its unique technology allows fresh fragrances to fill the air. Use it anywhere and anytime odours are lingering or when you need a burst of freshness. Great to use in any room to make your home feel inviting to your family and guests, and especially great to store readily available in rooms like: the kitchen and bathroom where odours pop up frequently and you quickly want to eliminate them.
CAR Vent Clips
Freshen your car and eliminate the tough odours that tend to linger inside your car for up to 30 days*. Discreet in size, the car air freshener is formulated with light, fresh scents that have true odour eliminating power and a unique technology to slowly release scent day after day without becoming too overpowering. Simply place onto any vent in your vehicle, set the intensity dial to begin releasing the level of scent of your choice, and replace every 30 days to constantly freshen and eliminate odours in your car.
*on low and under ambient conditions
Set & Refresh
Designed to freshen for 30 days, thanks to its innovative technology. It slowly releases scented oils to provide odour elimination and noticeably long-lasting freshness at a great value. Place in any room for continuous odour elimination and a delightfully light, fresh scent.
Febreze NoTICEables is a pluggable air freshener that automatically alternates between two complementary scents throughout the day for surprisingly noticeable, long-lasting freshness. Great to use in any room for a continuous light, fresh scent.
Febreze Candles give off a warm, welcoming glow while eliminating odours and releasing a wonderfully fresh scent as they burn. Place in any room for an intimate, cosy ambience and you can be sure that any lingering odours will be eliminated, with only a light, fresh scent left behind. Febreze Candles can burn for up to 40 hours for freshness that lasts.
With marked enthusiasm for his subject and expertise in his field, Chef Osama El-Sayed, C.E.C. can take his audience through a world of culinary delights in several easy steps. With an audience of over a million viewers and on several continents, it is no wonder that Chef Osama has learned how to take complex cooking techniques and recipes and simplify them for basic home cooks. Chef Osama and his show “Ma Osama Atyab” (“It’s More Delicious with Osama”) airs live daily on Dubai TV. Another feature, “Bil Hanna Wa Shiffa ” (“With Joy and Good Health”), is great for those who want to understand and enjoy glorious food without too much fuss. Chef Osama also writes a syndicated column that appears in magazines in the Middle East and is happiest behind the stove with his apron on. Fortunately, Chef Osama seems to have been born to the profession, citing his mother and her home cooking as his first major influence.
Chef Osama has been affiliated with P&G Household brands since 1999, and following this, also became an ambassador for Febreze.