The fabled dessert café opens its 11th outlet in the UAE
Crème De La Crème on track with growth plans for the region
Dubai, United Arab Emirates
Crème de la Crème, the hospitality division and a member of the Saif Belhasa Holding Company is looking at some serious expansion, as they open their 11th outlet of the International dine-in restaurant Alison Nelson Chocolate Bar (ANCB). The new outlet is located at Palm Jumeirah Golden Mile. Alison Nelson, founder, ANCB, graced the occasion with her presence at the launch.
The Palm Jumeirah Golden Mile ANCB restaurant outlet can accommodate up to 72 food connoisseurs at any given time, featuring over 180 square meters. Crème De La Crème intends to grow its existing franchises in the Middle Eastern Food & Beverage industry and also plans to further target the full-service restaurants positioned in the mid-end market segment. The opening of this outlet is part of the company’s expansion plan, which in recent months has included the launch of several café’s in the Middle East.
“UAE’s Food & Beverage industry is at its peak and this is a right time for us to grow with the industry. Our expansions in this vibrant sector have always been very rewarding. The launch of the Palm Jumeirah Golden Mile outlet is another feather on our cap and we are extremely happy to welcome this new addition to our F & B family. Our aim is to only multiply our happy customers by providing them the best dining experience”, said Saif Belhasa, Chairman of Saif Belhasa Holding.
Commenting at the launch event, Alison Nelson, Founder – Chocolate Bar said “We have had a remarkable journey so far for Chocolate bar in the UAE. We have been growing tremendously in the country, and we are committed to creating a memorable culinary experience for all our guests.”
There have been major developments in the Food and Beverage market over the past five years. With the increasing appetite for out-of-home dining and growing discretionary wealth in the Middle East, there is plenty of room for restaurant brands to expand their business. This passion for dining out has convinced many operators to offer new concepts to enhance the customers dining experience.
In addition to this, the UAE is home to a huge expat population leading a rapid paced lifestyle, often dining out and demanding international concepts with great value for money.
Crème De La Crème wants to take advantage of this growing market and expand its hospitality business as a result of the high foot traffic from both tourists and the local population.
Commenting on the launch, Wessam Shehata, General Manager of Crème de la Crème said, “Alison Nelson’s Chocolate Bar pushes the boundaries of how chocolate is enjoyed and makes it a full sensory experience. It is the perfect place to bag a seat and have a delightful flavorful feast. An increasing demand in our signature chocolate offerings has prompted us to open another store in Palm Jumeirah Golden Mile. Our objective will be to expose new and existing customers to a unique and memorable chocolate experience.”
According to Euromonitor, the UAE has one of the highest spend rates in the region when it comes to chocolates.
About Alison Nelson’s Chocolate Bar
Alison Nelson’s Chocolate Bar is a popular café in New York City’s West Village, founded in May 2002. The international franchise offers a stylized and affordable full service chocolate café and dessert shop for the entire family. Alison Nelson’s Chocolate Bar arrives with a taste for cutting edge design and a penchant for blending the nostalgic with the unexpected.
Alison Nelson’s Chocolate Bar is under Crème De La Crème, a member of Saif Belhasa holding.
Locations: Dubai Mall (Fashion Avenue), Dubai Mall (Ice rink), Mall of the Emirates, Mercato Mall, Mirdif City Centre, Al Ain Mall, Boulevard Dubai, and Yas Mall, Abu Dhabi.