GUESS previewed its stunning Spring Summer 2016 collection at a themed fashion show at Al Qasr Hotel, Dubai. The cool laid-back vibe of Greece’s beautiful islands was recreated at the venue, drawing in the theme of the spring summer campaign. The Guess guy and girl are travelling this summer! With fading sunlight in the background, the fashion show told the story of their exuberating journey from Copacabana all the way to Capri through its collection. The looks were city glamour yet sporty with a cocktail of pop colors and vivid botanical patterns.
The crowd witnessed fashionable trends, exquisite designs and luxurious silhouettes in various hues of blue and bright colours across Womenswear and Menswear. The show also showcased fashion-forward accessories to serve the spring summer wardrobe.
The spring women’s GUESS collection is a denim-focused assortment injected with unique, light-weight pieces that deliver an instant trend-focused look. Denim and chambray are seen in many silhouettes featuring fresh new takes on detailing including a classic denim jacket reimagined using three-tone patchwork detailing, a 70’s inspired chambray dress with wide-bell sleeves with a thick braided belt to accentuate the waistline. Spring’s color palette goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island-ready delicate lace dresses and off-the-shoulder tops in crisp white are complemented by the rich earthy neutral tones in the form of tops, shorts and a buttery leather jacket. A standout print from the spring collection is a beautiful white and blue floral print reminiscent of the bold color palette seen throughout Greece. Iconic gingham printed peplum dresses and long-sleeve button-down tops knotted at the waist are styles reminiscent of vintage GUESS and serve as timeless garments for any GUESS girl’s wardrobe.
This season, modern slim-fit button-down shirts in white, chambray and eye-catching patterns dominate the men’s GUESS spring collection and serve as a seasonal staple that’s never going out of style. Moving away from the more distressed and structured styles from colder seasons, the GUESS Guy opts for a more effortless cool vibe wearing laid-back blue and white jeans and shorts paired with unbuttoned shirts with rolled up sleeves.
The Marciano Spring ’16 collection include wide-legged striped knit pants with subtle sparkle detailing, sexy and sheer lace flares as well as a chic black body suit with a luxe, lace-up neck that reveals just the right amount of skin. Effervescent florals in peach, fuchsia, coral and teal in light-weight maxi dresses and romantic tops cater to Spring’s brighter color palette and add a touch of femininity to your look. Sophisticated fit and flare dresses and two-piece pencil skirts paired with matching crop tops are transitional garments that remain fashionable when the warmer months fade away.
The handbag assortment offers a selection of fashion-forward designs that cater to Spring’s hottest trends including drawstring bucket bags, oversized totes and structured satchels in a wide range of textures and patterns. In a departure from GUESS’ classic G monogram, the logo is re-invented using pops of 3-D G cubes for a modernized take on the print. Perforated faux-leather, dark-washed frayed denim and edgy checkerboard exteriors make a statement this season and are injected into the group to deliver flair to any GUESS Girl’s outfit. For footwear, lace-up gladiator and 70’s inspired fringe are trend-driven elements added to several styles including sandals, block heels and platform wedges in a variety of heights, colors, prints and fabrications. Shoes in rich buttery caramels, crisp whites and pastel yellow hues lend a more subtle approach to your look, while silver and bronze metallic shades, sexy snakeskin and boho faux-suede undoubtedly add glamour to an otherwise subdued ensemble.
Look for this new spring summer 2016 collection at GUESS, Marciano and Accessories stores in UAE, Bahrain, Kuwait, KSA, Qatar, Egypt and Lebanon.
ABOUT AL-FUTTAIM and GUESS
On January 31st 2012, GUESS Inc. and Al-Futtaim entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning nine territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Qatar, Oman, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts such as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 60 stores. As a result of this successful acquisition and setting a new milestone for the business, Al-Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region.